EVOLUTION OF LUXURY
INTRODUCTION BY THOMAI SERDARI
As the epicenter of luxury, Madison Avenue provides the best location for exploring how two concepts, the timeless and the trendy, continue to push the boundaries of taste across product categories. From highly visible Barneys to smaller treasure troves along the avenue, you’ll have an opportunity to experience design innovation in fashion and beyond while taking a break from the marathon of shows, relax, and enjoy some needed “creative” time.
Tour guides will lead participants to visit five carefully selected stores where a brand representative will provide a presentation of the features, store-experience design, merchandising, tech, and enhanced customer service practices. Each tour will last two hours.
Thomai Serdari, Ph.D
Founder & Chief Ideator at BRAND(x)LUX
Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market. Prof. Serdari has been teaching at New York University since 2004. She has developed a variety of courses at NYU, among which: "Cultures of Excess: Product and Fashion Design through Modernity" and "Entrepreneurship in the Business of Art."
Prof. Serdari is one of the main contributors to the LVMH Fundamentals in Luxury Retail: A CPC/Parsons Collaboration, an education program designed to train and provide a wide range of retail skills to Chinese-Americans.
11am – 1pm