AN EXPERIENTIAL TOUR
Fashion Week Store Tours was created to provide an experiential tour of the very best of fashion retail.
The stores are carefully selected by successful fashion professionals, store evaluators, and industry leaders.
HOW IT WORKS
Our expertly designed tours range from general selections that will take you through a variety of retail experiences to more targeted themed tours.
Each store visit will include a presentation by a brand representative or retail leader. We encourage participants to touch, see, listen, learn, spark dialogue, and network.
FOUNDER & CEO
Over the course of his visionary career, Dan Hodges has had a role in shaping each new and emerging technology and bringing it to market to impact consumer relations in the realms of cable television programming, digital advertising, video on demand, interactive television, mobile advertising, IOT, AI and the experience economy.
In 2014, Hodges founded Consumers in Motion (CIM), after his astounding success using mobile technology to support and educate the US State Department to reach civilians when the infrastructure went down in the 2010 Haiti earthquake. As word of Dan’s success with the State Department at Mobile World Congress spread, he began to be flooded with offers from Fortune 100 companies to do the same for them. CIM has since worked with thousands of executives to improve their companies’ digital performance.
Sensing an emerging need for brick-and-mortar retail experiences, his most recent collaboration is a strategic partnership formed in 2016 in association with the National Retail Federation. CIM created immersive learning experiences for retailers at the event and while visiting innovative retailers in New York City. The instant success measured in the sale of NRF Retail’s Big Show Store Tours tickets at the NRF Conventions in Las Vegas and New York, was an indicator of the public’s interest in curated retail experiences.
Hodges decided to create the brick-and-mortar platform Fashion Week Store Tours (FWST). Launched in September 2018 during New York Fashion Week, it was the first curated experience through New York City's best retail and fashion companies. FWST became the perfect complement to NYFW activities for the engaged consumer offering immersive brand DNA learning guided by industry experts.
Daniel Hodges started his career in advertising, working with such industry giants as Irwin Gotlieb. A decade later, he joined Discovery Communications, where he had the opportunity to work with John Hendricks, Discovery’s founder. As a core part of the sales team, he helped Discovery boost its revenue from one hundred million dollars to one billion dollars in seven years. National Public Media CEO Gina Garrubbo, who has known Dan for twenty-five years, calls him “the kind of person who sees five to ten years into the future with all the detail needed for a successful business.”
Hodges next vision was of a world in which digital marketing and commerce superseded traditional bricks-and-mortar establishments. Foreseeing this next wave of growth, Hodges founded his own consulting company to help forward-looking businesses transition to digital. Because of his growing reputation as a digital innovator, Enpocket recruited Daniel Hodges in 2006 to run the largest mobile-only sales force in the United States. When Nokia purchased Enpocket a year later, he became head of what was then the largest mobile-only sales force in the world. He spent the next decade reimagining the world of mobile advertising.
He speaks regularly at conferences and events all over the world, advising business audiences on the implications of rapid technological changes for both themselves and their customers including:
World Bank, US Department of State, Harvard Business School, GSMA Mobile World Congress
National Retail Federation: Big Show, National Association of Broadcasters, South by Southwest.
Dan Hodges is married to his childhood sweetheart, Margaret. They are the proud parents of three children already making their mark as successful young business people.
FWST is dedicated to supporting and nurturing fashion students from a variety of educational institutions. Our ambassadors were selected through a series of interviews by our industry advisors and were picked for their skills, personalities, and mostly for their passion for fashion.
Director of Brand Experience Strategy & Operations
Brittany Mays Ng
Sarah Reis De Oliveira
Retail Store Tours
Kooky Dela Cruz
Retail Store Tours
Retail Store Tours
You know the drill.
We'll email you some tasty treats.